WhyQuit youth smoking prevention
WhyQuit.com   1=All   Joel's Library   Freedom   Turkeyville   How to Quit

  Revise this Philip Morris ad to share truth  
with youth about toying with earth's best
selling nicotine delivery device - Marlboro

Marlboro Bronco

The world's youth need your help in obtaining an accurate message

Above is the current U.S. point-of-sale advertisement being used to market the world's #1 selling nicotine delivery device - Marlboro cigarettes. Click on the image to see how it's being used to market nicotine in more than 100,000 U.S. stores.

As you can see, its impact does not discriminate based upon age, immaturity or gullibility of the young minds bombarded by it. The purpose of this page is to invite you to combine your imagination with your computer's powerful graphics program to revise the ad to share a more accurate message. Together, let's make the Marlboro logo a bit more age discriminatory and honest. Let's teach youth that once in the saddle the bucking may not end until the horse throws and kills them.

Philip Morris knows that more than 80% of new Marlboro smokers are still, today, getting hooked while children or teens. As profits continue to rise, it knows that its responsibility campaign and youth smoking prevention messages have been utter failures. Philip Morris obviously needs our help. Although its September 29, 2004 investor's message seems at odds with its youth prevention campaign, let's give Philip Morris the benefit of all doubt. Let's lend a hand in helping revise Marlboro's marketing logo so it actually discourages youth and young adults from taking that first fateful puff of nicotine, that steals unearned dopamine and unnecessary adrenaline and quickly transforms a once honest teenager into a permanent neurochemical thief.

What frightened the horse?

Use your graphics program to erase the question
mark and replace it with your message to youth

As you can see, we have placed a question mark to the right of Marlboro's bucking bronco, almost as if to suggest that it had been frightened by something, but what? We invite you to replace the question mark with what you think may have startled the horse. I'm no graphics wiz so feel free to modify the starting image as your imagination dictates. Here is a link to a bitmap image if you'd like to work with more detail.

Send your revised .gif to john@whyquit.com and I'll put it up for all to see. Please provide a name or nickname you'd like displayed and let me know if you want your your e-mail address shared so that you can receive direct feedback from viewers. Please understand that by forwarding your image you are consent to allowing others to use it for not-for-profit youth smoking prevention or adult smoking cessation purposes.

If short on ideas you may find inspiration in a few key factual admissions made by Philip Morris in its brochure entitled "Raising kids who don't smoke." The following are Philip Morris fact quotes contained on page four:

Philip Morris' website boldly proclaims "We don't want children to smoke." Let's put our creative juices together and see if we can't help Philip Morris reduce the number of new Marlboro smokers by over 80%. Thanks!

Ideas Needing Graphics Artists

The below ideas for images are from those graphically challenged or who do not have graphics software of their own. Any help in bringing their ideas to life would be appreciated.

Submissions through September 17, 2007

Click images to enlarge

Adam's spoof Tommy's spoof May Jill
Dina Joe Ron's spoof Bellis' Marlboro spoof
Richee's Marlboro cigarette image transforming Philip Morris's bucking bronco into smoke

Feel free to take and put to good use any of the above images or ideas.
It's why we made them - to help get the job done!

Tragic Stories of Marlboro Victims

Bryan was a 34 year-old Marlboro smoker

Deborah was just 38 and smoked Marlboro 100s

Additional Reading

Philip Morris pretends to be "responsible" while continuing to intentionally bombard young impressionable minds with its marketing inside almost every neighborhood candy store, grocery store and pharmacy in America. As you may have read in Philip Morris' investor message, it plans on investing even more heavily in point-of-sale marketing at the community level. If you'd like to learn more about point-of-sale marketing and how to diminish its impact upon youth in your community visit StoreAlert.org. Also visit WhyQuit's growing collection of youth prevention pages.

WhyQuit's basic "how to quit smoking" video

Watch 200+ additional free video stop smoking lessons

Read our free quitting e-books

Click to learn more about Joel's free e-book before downloading it              Click to learn more about John's free e-book before downloading it.

Read both and watch knowledge destroy quitting anxieties!

Visit WhyQuit and learn more about smart turkey quitting

Learn More About Smart Turkey Quitting

  • WhyQuit.com's coffin bannerWhyQuit.com - WhyQuit is the Internet's oldest forum devoted to the art, science and psychology of cold turkey quitting, the stop smoking method used by the vast majority of all successful long-term ex-smokers. Left to right, WhyQuit is organized under three headings: (1) Motivation, (2) Education and (3) Support.
  • "Never Take Another Puff" - Imagine a free 149 page stop smoking ebook that's registered more than 4 million downloads and was written by a man who has devoted 40 years, full-time to helping smokers quit. Never Take Another Puff (NTAP) was authored by Joel Spitzer, the Internet's leading authority on how to stop smoking cold turkey. It is an insightful collection of almost 100 articles on every cessation topic imaginable.
  • "Freedom from Nicotine - The Journey Home" - Written by John R. Polito, a former 30-year heavy smoker and WhyQuit's 1999 founder, Freedom from Nicotine (FFN) is a free nicotine dependency recovery book that documents the science underlying nicotine dependency and successful cessation. Visit Turkeyville, Facebook's most popular quit smoking support group!Whether hooked on cigarettes, e-cigarettes (e-cigs), bidis, kreteks, a pipe, hookah or cigars, on dip, chew, snuff or snus, or on the nicotine gum, lozenge, spray, inhaler or patch, FFN provides a comprehensive yet easy to follow road-map to freedom from nicotine.
  • Turkeyville - Visit Turkeyville, Facebook's most popular quit smoking support group. The group's primary focus is the first few days and helping new quitters get started. Yes you can!
  • Joel's Library - Joel's Library is home to Joel Spitzer's "Daily Quitting Lesson Guide." The Guide walks new quitters through the first two weeks of smoking cessation, recommending daily videos to watch and articles to read. Joel's Library is also home to more than 100 original short stop smoking articles, to his free ebook Never Take Another Puff, and to his collection of more than 200 video stop smoking lessons.
  • Nicotine Addiction 101 - WhyQuit's guide to understanding nicotine dependency.
  • Freedom's small link banner Freedom - Looking for a deadly serious and highly focused education oriented support group? Home to Joel Spitzer, Freedom is the Internet's only 100% nicotine-free peer messageboard support forum. Explore Freedom's hundreds of thousands of archived member posts on how to quit smoking.
  • Nicotine Cessation Topic Index - An alphabetical subject matter index to hundreds of nicotine cessation support group discussions, article and videos.
  • 40 Quitting Tips - Key cold turkey nicotine cessation tips on how to stop smoking, vaping, chewing or sucking nicotine into your body and bloodstream.

Knowledge is a Quitting Method!

WhyQuit's small banner

© WhyQuit.Com 2014 - Created 10/15/04 and last updated 01/29/14 by John R. Polito