Picture showing Sean and Kevin eyeing cigarette advertisements above a convenience store's gum and candy display.


(a) Prohibition on Youth Targeting. No Participating Manufacturer may take any action, directly or indirectly, to target Youth within any Settling State in the advertising, promotion or marketing of Tobacco Products, or take any action the primary purpose of which is to initiate, maintain or increase the incidence of Youth smoking within any Settling State.

Source: 1998 Master Settlement Agreement, page 10