Retail Nicotine Sales Grading Scale
Grade - "A"
No youth access to nicotine sales location
- No customers below the community's minimum nicotine product purchase age
- Door signs declare nicotine sales location and prohibit underage admission
- No exterior (including window) nicotine product marketing signs
- No images allowed in interior product marketing signs other than product or logo
- Prominent interior warning that smoking or chewing nicotine is highly addictive
Grade - "B"
Youth access but no openly visible marketing
- No exterior (including window) nicotine product marketing signs
- Only one interior nicotine product marketing sign (i.e. Nicotine Products Sold Here)
- All nicotine products hidden from view behind sales counter
- Prominent interior warning that smoking or chewing nicotine is highly addictive
Grade - "C"
Marketing & products limited to behind sales counter
- No exterior (including window) nicotine product marketing signs
- Interior nicotine product marketing allowed behind the sales counter but limited to product displays, product name and price. No images or product assertions.
- No nicotine product within reach of youth
- Prominent interior warning that smoking or chewing nicotine is highly addictive
Grade - "D"
Marketing but not near candy, chips, snacks or sodas
- No exterior (including window) nicotine product marketing signs
- Interior signs but not in the vicinity of candy, chips, pastries, snacks or 3. No signs at a height of less than 36 inches
- No nicotine product within reach of youth
Grade - "F"
Exterior and interior signs clearly targeting youth
- Exterior or exterior window signs or signs below 36 inches in height, or
- Interior signs above, below or in the vicinity of candy, chips, snacks or sodas, or
- Nicotine products within reach of youth
Related Point-of-Sale Marketing Articles
- WhyQuit's Why Quit on Youth youth and young adult nicotine dependency prevention directory
- Marlboro Maybe Archetype Ad Campaign - Philip Morris International targeting youth for addiction to smoked nicotine.
- Convenience Stores:
Nicotine Addiction Central
- Retail Nicotine Sales Grading Scale
- 100 Reasons Why CVS Should Stop Selling Cigarettes
- 2004 Tracy, California study discovers more intense marketing in stores frequented by youth (study summary only)
- 2003 U.S. study examines how tobacco companies gain prime placement of in-store advertising (free full text in html format)
- 2002 Massachusetts study examines how neighborhood income and ethnic composition impact point of sale marketing (free full text in html format)
- 2001 Britich Medical Journal study in England that examines youth awareness of point-of-sale marketing and finds a 95% awarness rate (free full text in html format)
- 2001 University of N.C. busniess professor examines the "role of slotting fees and trade promotions in shaping how tobacco is marketed in retail stores" (free full text in html format)
- 2002 U.S. study monitored point-of-sale maketing increase following 1999 tobacco billboard ban (free full text in pdf format)
Related Youth Prevention Links
Nicotine Addiction 101
"Kids Just Don't Get It"
Youth Nicotine Dependency Test
Tobacco Ads Trap Teens in School
Time to Boycott Time Inc.
Fall 2004 Magazine Tobacco Ads
Point of Sale Tobacco Marketing
Smoke-Free Movies
"Kids Just Don't Get It"
Youth Nicotine Dependency Test
Tobacco Ads Trap Teens in School
Time to Boycott Time Inc.
Fall 2004 Magazine Tobacco Ads
Point of Sale Tobacco Marketing
Smoke-Free Movies
Knowledge is a Quitting Method
Scale created 03/18/06 and page reformatted 04/25/22 by John R. Polito