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The importance of being more than the sum of your parts.

By the parent company of Kraft Foods, Philip Morris International and Philip Morris USA

Our name might not mean much to you.

But we're the parent of both the largest branded food and beverage company and the largest tobacco company in the USA. The parent of companies that, combined, purchase over $5 billion worth of commodities from other American businesses and American farmers each year.

The parent of companies that make brands which are in 99% of American homes. Famous brans. Household names like Nabisco, Kraft, Maxwell House, Marlboro, Post, Wheat Thins, Velvetta, Milk-Bone, Minute Rice, L&M, Miracle Whip. And many more.

But we're more than just the parent company of the companies we own. Our job is to create the proper environment for long-term, responsible growth.

Because, while our name many not mean much to you, it means everything to us.

Our name is Altria Group.

(corporate logo) Altria

Kraft Foods
Philip Morris International
Philip Morris USA

Altria.com Copyright Altria Group, Inc. 2004

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Related Reading on Advertising, Youth Targeting & Nicotine Addiction

• Marlboro "Maybe" Archetype Ad Campaign - October 29, 2013 - Is Philip Morris International (PMI) currently toying with neuronal definition imprinting within a child's subconscious mind? View 45 Marlboro "Maybe" ads and contrast the lessons being taught to a 1991 Philip Morris study entitled the "Archetype Project."
• Marlboro maker's report ignores youth addiction - October 22, 2013 - Article reviews how Philip Morris International's 2012 Annual Report ignores discussing PMI's core business, nicotine addiction, or the fact that the vast majority of new regular customers were addicted children and teens.
• Student Warning: Nicotine addiction can be quick and permanent September 17, 2013 - Research suggests that inhaling or sucking nicotine juice just one or two times can result in being unable to stop using nicotine for the rest of your life.
• Addiction to Smoking Nicotine a Mental Illness - April 12, 2010 - According to Dr. Nora D. Volkow, Director of the U.S. National Institute on Drug Abuse (NIDA), "drug addiction is a mental illness. It is a complex brain disease characterized by compulsive, at times uncontrollable drug craving, seeking, and use despite devastating consequences ..."
• Enslaved college smokers pay hefty price - October 18, 2009 - Who wants to befriend, date, marry or hire a drug addict? Not only are dependent college students forced to daily wear the stink and stigma of their addiction, a new survey reports that university student smokers are five times more likely than non-smokers to believe that their physical fitness is declining.
• City and County Council Inaction Hand Youth to Nicotine Industry - September 29, 2009 - A rash of recent studies declare the insanity of city and county councils continuing to allow nicotine addiction industry marketing to transform neighborhood stores into subliminal child and teen brainwashing centers.
• Inconsistent Flavor of Campaign for Tobacco Free Kids - October 13, 2008 - Last week the Campaign for Tobacco Free Kids (TFK) attacked RJ Reynolds for test marketing flavored smokeless tobacco while itself fighting hard for legislation that forbids health officials from requiring removal of menthol flavorings from cigarettes.
• South Carolina legislature values Civil War relics more than children - November 18, 2008 - Since 2000, the legislature has spent $30 million preparing to showcase a single civil war relic, the Confederate submarine Hunley. From 2000-2008 the legislature spent just $12.5 million on youth nicotine addiction prevention.
• School smoking and nicotine dependency: students helping students - November 28, 2006 - A guide to using postive peer pressure in destroying smoking's image within schools.
• Convenience Stores - Nicotine Addiction Central - March 18, 2006 - An army of 140,655 U.S. convenience stores has become the tobacco industry's key partner in enticing children and teens to smoke nicotine, in providing the cigarettes that enslave them, in servicing their chemical dependency into adulthood.
• Philip Morris revises "Raising kids who don't smoke" - December 5, 2005 - Why parents wanting to teach their child or teen the unabridged truth about smoking might be wise to select a teacher other than Philip Morris USA.
• Kids just don't get it - October 5, 2005 - Educators continue to deprive students of meaningful information which would aid them in understanding both the magnitude of the danger and the power of nicotine to permanently addict and enslave them.
• Latina Magazine - enslaving & killing Hispanic females - September 3, 2005 - The 1996 brain-child and heritage reflector of Mexican-American Christy Haubegger, today Latina magazine, owned by Latina Media Ventures LLC, has become the tobacco industry's #1 tool for permanently addicting young Hispanic females to America's #1 killer - chemical dependency upon smoking nicotine.
• Philip Morris' "Could your kid be smoking?" - August 30, 2005 - A critical review of Philip Morris USA's third sixteen-page youth smoking prevention brochure entitled, Could your kid be smoking?
• The New Jazz Philosophy Tour 2005 - June 15, 2005 - R.J. Reynolds uses music as bait to enslave another generation of African-Americans.
• What tobacco issue is important to Philip Morris? - June 3, 2005 - PM's first "trust us" booklet is entitled "Raising Kids Who Don't Smoke" and it's loaded with half-truths that are more confusing than honest.
• Attorneys General consent to school tobacco advertising - June 24, 2005 - On June 20, New York Attorney General Eliot Spitzer boasted "major success" in a selective binding agreement that will remove tobacco ads from public school library editions of Time, Newsweek, People and Sports Illustrated. But what about scores of other magazines?
• Understanding Philip Morris's pursuit of US government regulation of tobacco, McDaniel, PA, et al, Tobacco Control, Volume 14, Number 3, Pages 193-200, June 2005 (link to free full text article).
• Time Inc. tobacco ads trap and harvest teens in school - February 27, 2005 - You'd be shocked at the nicotine addiction marketing ongoing in your school's library. And the sad part is that the ads are there on purpose.
• Who did R.J. Reynolds advertising target during the summer of 2004? - September 27, 2004 - A poll seeking reader input on the aim of specific 2004 ads.
• Financial Ties and Conflicts of Interest Between Pharmaceutical and Tobacco Companies - 2002 - a study detailing Philip Morris' uneasy partnership with the pharmaceutical industry, and why you have never and never will hear any nicotine replacement product commerical tell you why you need to quit, because smoking kills.
• Philip Morris' Mission Exploration Project - June 27, 2000 - A 140 page PDF file outlining Philip Morris USA's plan for, in part, transforming itself into a highly respected nicotine pharmaceutical company, the same vision RJ Reynolds had in 1972.
• Philip Morris' Archetype Project - August 20, 1991 - A 16 page PDF file detailing what Philip Morris USA learned from its archetype sessions about imprinting smoking upon the neuronal pathways of a child's brain.

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• Nicotine Addiction 101 - WhyQuit's guide to understanding nicotine dependency.
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• 50 Quitting Tips - Key cold turkey nicotine cessation tips on how to stop smoking, vaping, chewing or sucking nicotine into your body and bloodstream.

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