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October 2004 Marlboro/Virginia Slims Ad in "U.S. News & World Report" Fails to Include any Health Warning Label

One of the U.S. Surgeon General's required cigarette pack warnings

Can use of this warning be avoided by simply mentioning other products?

Is Altria in violation of 15 U.S.C. Chapter 36 Section 1333(a)(2)?

If so, help protect America's youth by filing a complaint with the FTC.

Magazine: U.S. News & World Report
Date: October 18, 2004
Page: 059
Title: How things grow
Author: Altria Group

Full Text of Altria Advertisement - Emphasis Added

How things grow. by the parent of operating companies who purchased over $5 billion of American commidities last year. Ad Content: Good soil. The right weather. Long months of hard work. In the agricultural industry, you need them all.

But in the end, what you count on is a market. And we provide a significant one.

As the parent of Kraft Foods, Philip Morris International and Philip Morris USA, we are proud that our operating companies purchased over $5 billion of American commodities last year. Such as dairy products from Wisconsin and California for Kraft Natural Cheese. Grains from Illinois and Kansas for Post Cereals. Tobaccos from Kentucky and North Carolina for Marlboro and Virginia Slims. To name just a few.

Our operating companies make some of America's finest brands. To do so, they start by buying the finest agricultural products on earth. The ones made right here.

Because while our name might not mean much to you, it means everything to us.

Our name is Altria Group.

(corporate logo) Altria

Kraft Foods
Philip Morris International
Philip Morris USA

Altria.com Copyright Altria Group, Inc. 2004

Altria U.S. News advertisement of October 18, 2004, page 59

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Created October 28, 2004 and page format updated June 13, 2015 by John R. Polito