After the dangers of smoking became well known, the lower a person's education level was, the more likely they were to take up smoking. Today's nicotine products and their promotion may be putting a whole different group of kids at risk--kids who may in fact be health-conscious, competitively athletic, and among the most studious and academically successful and wanting to maintain a competitive edge.

Related resources:

• Have you heard of Zyn?
• Resources regarding Zyn and nicotine pouches
• Why Zyn seems more addictive than previous nicotine products
• Supercharging nicotine's addictive potential
• The hidden risks of “nicotine free” products
• An example of just how disruptive nicotine pouches can be and highlighting how difficult getting help for the problems they are causing may be from your medical professionals

Recent research and reports:

• Nicotine use linked to mental health problems in adolescents
• ‘Fuel your peak performance’: marketing of nicotine pouches to athletes
• Exploring the Discourse Around Zyn Nicotine Pouches on Instagram and TikTok: Content Analysis
• Nicotine pouches raising concerns as use grows among teens
• Youth nicotine use has evolved, but remains a concern in the classroom
• Once teens pick up any nicotine product, they're more likely to try others
• What are nicotine analogs? How a tiny chemical distinction creates a regulatory gap