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Nicotine Addiction Industry Advertising

Big Tobacco's November 23, 1988 Promise to Kids


III. PERMANENT RELIEF

(a) Prohibition on Youth Targeting

No Participating Manufacturer may take any action, directly or indirectly, to target Youth within any Settling State in the advertising, promotion or marketing of Tobacco Products, or take any action the primary purpose of which is to initiate, maintain or increase the incidence of Youth smoking within any Settling State.

Master Settlement Agreement (MSA), November 1998, Agreement Page 15, PDF Page 22


Industry Youth Targeting

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Page created 12/15/20 by John R. Polito